GET FOUND.
SEO, AEO & GEO turn search demand into discoverability — from Google rankings and local intent to answer-engine visibility.
Available for freelance projects
Digital Marketing & Web Development Portfolio
I turn digital attention into growth.
I’m Fazal Abbas, a Digital Marketer & Project Manager with 3+ years of hands-on experience across SEO, AEO/GEO, websites, e-commerce, paid acquisition, analytics and AI-assisted workflows.
3+Years experience
9Case studies
12Core services
SEO / AEO / GEO
WordPress • Shopify
Ads • Analytics • AI
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GET TRUSTED.
Websites and content turn first impressions into confidence through better structure, proof, UX and stronger commercial messaging.
GET SMARTER.
Analytics and AI automation help remove repetitive work, understand behaviour and create a cleaner operating system behind marketing.
GET GROWING.
Paid acquisition and continuous optimization connect the right audience, offer and landing experience to measurable business action.
DIGITAL × TECH × GROWTH
3+years of
hands-on work
hands-on work
About me
One person. Multiple digital disciplines. One goal: business growth.
I work across the full digital journey — from search visibility and website experience to lead generation, e-commerce, analytics and project execution. That means I don’t see SEO, websites and ads as separate boxes; I look at how they work together.
My experience includes B2B exhibition companies, education, wellness e-commerce, multi-vendor marketplaces, local businesses and multi-location SEO projects. I’m comfortable moving between strategy and hands-on execution.
✓SEO, AEO & GEO strategy
✓WordPress / Shopify / Custom
✓B2B & e-commerce growth
✓GA4, GSC & Clarity
✓Paid acquisition support
✓Project management
Services
Big ideas are useful. Execution wins.
From being discovered to converting visitors into enquiries or customers, these are the practical services I work across.
01
SEO / AEO / GEO
Search visibility for Google and AI discovery: technical SEO, local SEO, content architecture, entities and answer-first optimization.
02
Website Development
WordPress, Shopify and custom websites designed around clarity, mobile UX, conversion and business integrations.
03
AI Agent Automation
AI-assisted workflows for lead handling, repetitive operations, content systems and practical business automations.
04
Meta Ads
Lead generation, audience testing, creative angles, retargeting and campaign optimization across Facebook & Instagram.
05
Google Ads
Intent-led search campaigns with keyword strategy, negatives, landing-page alignment and acquisition tracking.
06
Email Marketing
Nurture sequences, re-engagement flows and campaign messaging built to move prospects toward action.
07
Social Media Marketing
Content planning and platform-specific execution for consistent brand visibility and engagement.
08
Graphic Design
Marketing creatives, ad visuals, web assets and campaign graphics designed for clarity and attention.
09
Content Writing
SEO articles, landing pages, product content and conversion-led business messaging.
10
Basic Video Editing
Short-form edits, product clips, text overlays and social-ready videos for campaigns and content.
11
Analytics & CRO
GA4, GSC and Clarity insights used to understand behavior, find friction and improve conversion paths.
12
E-commerce Development
Shopify, WooCommerce, product catalogues, vendor systems and storefront experiences built to sell.
Selected work
Selected work. Real proof.
Real SEO growth, website builds, e-commerce projects and paid-search work — presented with context, role and available performance proof.
01
SEO • CRO • B2B Growth
Booth Fabricators
Reworked the website, search strategy and local/international landing pages to turn visibility into qualified B2B enquiries.
861KSearch impressions
6.28KOrganic clicks
02
SEO • Multi-location Search
Sakhiya Skin Clinic
A six-month SEO engagement focused on treatment intent, location demand and search performance for a multi-location skin clinic.
30.6KClicks / 3 months
1.39MImpressions
03
SEO • Organic Lead Generation
Stall Designs
Used competitor research, event pages and location intent to grow organic visibility and bring more relevant exhibition enquiries.
3.17KClicks / 3 months
372KImpressions
04
WordPress • Multi-vendor Marketplace
Al Qalam Book Store
An end-to-end online bookstore marketplace for buyers and independent sellers, built with WooCommerce and Dokan.
10–15Days
DokanMarketplace
05
WordPress • LMS Development
Vlearn Pro Education
A complete education website and LMS experience designed and built from the client brief to launch.
10Days
WordPressPlatform
06
Shopify • E-commerce Development
Nirogin
A product-focused wellness storefront designed to make categories, best sellers and purchase paths easy to discover.
4–5Days
ShopifyPlatform
07
Custom E-commerce Development
TimeFit
Collaborative custom development for a fitness-equipment storefront with strong product discovery and commercial enquiry paths.
CustomBuild
E-comStore
08
Google Search Ads • B2B
Exhibition Google Ads
Search campaign management focused on high-intent commercial keywords for exhibition services.
₹65KSpend
3.44KClicks
09
Meta Ads • Strategy Case Study
Real Estate Meta Ads Lab
An independent strategy case study showing how I structure a real-estate lead generation funnel on Meta.
MetaLead Gen
ColdAudience
* Portfolio metrics are based on the supplied project screenshots/information. The Meta project is clearly presented as a strategy simulation rather than fabricated client performance.
1.39MSearch impressions — Sakhiya
861KSearch impressions — Booth Fabricators
30.6KOrganic clicks / 3 months
₹18.89Avg CPC — Google Ads
Experience
3+ years. Still building.
My path has moved from agency SEO and client growth work to education marketing, website development and end-to-end digital project management for B2B lead acquisition.
WordPressShopifyWooCommerceDokanGSCGA4Microsoft ClarityGoogle AdsMeta AdsSEOAI ToolsBasic Coding
Digital Marketing & Project Manager
B2B Exhibition Stall Design Company, New Delhi — digital strategy, lead acquisition, SEO, websites, analytics, content and campaign execution.
Digital Marketing Executive
Vlearn Pro Educational Consultancy Pvt. Ltd. — WordPress/LMS development, paid lead generation and email retargeting.
Digital Marketer & SEO Intern
Wirecto Technologies Pvt. Ltd. — SEO, web content, Meta Ads support, website updates and digital growth work across client niches.
How I work
Less guesswork. More structured execution.
A clear process keeps creative work connected to the business goal instead of becoming a collection of random tactics.
Understand
Business, customer, offer, market and the actual outcome we need.
Strategize
Choose the right channels, pages, keywords, funnel and measurement plan.
Execute
Build, write, launch and coordinate the work with a focus on quality and speed.
Improve
Use performance data and user behavior to find what deserves the next iteration.
Contact
Have a project in mind? Let’s make it worth showing off.
For SEO, AEO/GEO, website development, e-commerce, AI automation ideas, Google/Meta Ads or broader digital growth work — send me the brief and I’ll start with the business goal.